Choosing Art More Fully

For years, I’ve been balancing my art with part-time work and consultancy. I’ve always loved painting, but I treated it like something I had to squeeze in after hours - a side note in my own life. And honestly, in some seasons it was a lifeline, an escape from a homelife that was toxic and unsupportive.

In mid-August, I quit my consulting job to give art the space it deserves. And from 30 June, I also stepped back from my volunteer board responsibilities. Both of these decisions were made so I can give my full attention to this next stage - what I’m calling my proof of concept period.

This isn't about diving in blindly or expecting overnight success. With my evaluation background, I know how important it is to make data-informed decisions. I want to test what’s possible, track what works, and then make a clear decision about sustainability when I have evidence in front of me.

That means experimenting with different parts of my practice:

• Growing a mailing list through original content and campaigns.
• Offering a mix of originals, commissions, open and embellished prints.
• Running a pilot workshop to share practical tools with other artists.
• Approaching exhibitions and community events as ways to connect with new audiences.

Frequent moves as a defence spouse have also shaped this decision. I can’t always rely on gallery openings or local networks in one place. My art business needs to be portable, resilient, and able to grow online.

This isn’t about chasing unrealistic targets. My business plan is phased: first proving the concept, then evaluating whether I can grow it sustainably. My long-term hope is to build something that supports me part-time now, with the possibility of full-time viability in future. I am deeply grateful to my partner Jason, who sees the vision and gives me the grace to experiment over the balance of 2025. It’s a privilege I don’t take for granted in this economic climate.

I’d love for you to be part of this journey. If collecting art isn’t in your budget right now, there are still many ways to support me:

• Interact with my posts on Instagram, Facebook, and Threads - even a simple like tells the algorithm people are interested, and it truly makes a difference.
• Share my work with friends, family, or colleagues who might love it.
• Come along to exhibitions or Creative Coffee Catch Ups if you’re local.
• Join my mailing list and forward the newsletter to someone who might enjoy it.

Every small action helps me test this concept, learn what resonates, and make better decisions about the future of my art practice.

With warmth and gratitude,
Kelly